Design by Ashlea O'Neill

Project Info

Byrony O'Neill Estate Agents

About the branding Byrony O’Neill Real Estate is an agency based in Brisbane specialising in the sale and lease of mid – high end properties.

The hero of the branding is the key, combining the ‘B’ and ‘O’ into a stylish, identifiable and modern marque. The serif wordmarque sits alongside, including a subtle nuance of the apostrophe as the lobe of the ‘r’, reinforcing the premium and personal aspect of the business which strikes a point of difference from competitors.

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Byrony O'Neill

About the branding Byrony O’Neill Real Estate is an agency based in Brisbane specialising in the sale and lease of mid – high end properties.

The hero of the branding is the key, combining the ‘B’ and ‘O’ into a stylish, identifiable and modern marque. The serif wordmarque sits alongside, including a subtle nuance of the apostrophe as the lobe of the ‘r’, reinforcing the premium and personal aspect of the business which strikes a point of difference from competitors.

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Interactive Projects

About the branding

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Maytree Studios

About the branding Maytree Studios is an architecture and interior design company. They wanted their new identity to express sophisticated strength and dynamism.

The solution was to create a marque using the M & S which straddles the 2D and 3D, appearing as a hexagon or cube. This shape can then be exploded to move across applications and arrangements. To compliment the marque we selected a bold and elegant typeface which is then carried across applications.

The softer tones of the colour palette add a refined touch while the bright red adds energy and dynamism.

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Maytree Studios

About the branding Maytree Studios is an architecture and interior design company. They wanted their new identity to express sophisticated strength and dynamism.

The solution was to create a marque using the M & S which straddles the 2D and 3D, appearing as a hexagon or cube. This shape can then be exploded to move across applications and arrangements. To compliment the marque we selected a bold and elegant typeface which is then carried across applications.

The softer tones of the colour palette add a refined touch while the bright red adds energy and dynamism.

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Maytree Studios

About the branding Maytree Studios is an architecture and interior design company. They wanted their new identity to express sophisticated strength and dynamism.

The solution was to create a marque using the M & S which straddles the 2D and 3D, appearing as a hexagon or cube. This shape can then be exploded to move across applications and arrangements. To compliment the marque we selected a bold and elegant typeface which is then carried across applications.

The softer tones of the colour palette add a refined touch while the bright red adds energy and dynamism.

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Wondaree Macadamias

About the Branding Wondaree Macadamias, a small farm in Far North Queensland. Wondaree Macadamias wanted to inject the market with a colourful vibrant and refreshing look whilst also realizing the demand for organic, farm produced food to be more accessible to the blind. A simple colourful and memorisable brand was created with attention to making sure it was accessible to the blind. Other details included pegs which acted as both a subtle organic touch and a nod to the Australian product.

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Wondaree Macadamias

About the Branding Wondaree Macadamias, a small farm in Far North Queensland. Wondaree Macadamias wanted to inject the market with a colourful vibrant and refreshing look whilst also realizing the demand for organic, farm produced food to be more accessible to the blind. A simple colourful and memorisable brand was created with attention to making sure it was accessible to the blind. Other details included pegs which acted as both a subtle organic touch and a nod to the Australian product.

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Hooop

About the branding Hooop is a new venture providing businesses with the tools they need to successfully and consistently roll out franchises nationally.

To create the branding we crafted a bespoke typeface based on the circular hoop form. The logo marque then interlocks two of the hoops, reinforcing the ethos of working together and creating a subtle 3D link.

A distinct colour palette links with the three core elements of the business, fit-outs (tan), design (yellow) and delivery (grey-blue). The bespoke typeface is used stridently at large scales across applications both printed and digital. Hooop Solid is also available to the brand.

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Hooop Font

About the branding Hooop is a new venture providing businesses with the tools they need to successfully and consistently roll out franchises nationally.

To create the branding we crafted a bespoke typeface based on the circular hoop form. The logo marque then interlocks two of the hoops, reinforcing the ethos of working together and creating a subtle 3D link.

A distinct colour palette links with the three core elements of the business, fit-outs (tan), design (yellow) and delivery (grey-blue). The bespoke typeface is used stridently at large scales across applications both printed and digital. Hooop Solid is also available to the brand.

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HOOOP stationery

About the branding Hooop is a new venture providing businesses with the tools they need to successfully and consistently roll out franchises nationally.

To create the branding we crafted a bespoke typeface based on the circular hoop form. The logo marque then interlocks two of the hoops, reinforcing the ethos of working together and creating a subtle 3D link.

A distinct colour palette links with the three core elements of the business, fit-outs (tan), design (yellow) and delivery (grey-blue). The bespoke typeface is used stridently at large scales across applications both printed and digital.

For the stationery We paid special attention to the folds of the stationery – including invoices, quotes and self-coloured stock – to reiterate the level of detail Hooop offers its business customers. The interlocking ‘O’s from the Hooop logo also form a graphic placeholder for images on postcards.

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2016 Christmas Cards

Christmas 2016 Cards

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2017 Christmas Cards

2017 Christmas Cards

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Jade Cosmetic and Wellness Clinic

About the branding Jade Cosmetic & Wellness Clinic is a boutique cosmetic injectable and beauty clinic. They wanted their new identity to align with the qualities and ethos of their business: high quality, personal service and attention to detail.

To achieve this we produced a series of fluid watercolour body illustrations. These illustrations become the background for the brand’s communications which are then complimented by an elegant logo and classic lockup.

Vellum stocks and foiling create a tactile and desirable finish.

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Byrony O'Neill

About the branding Byrony O’Neill Real Estate is an agency based in Brisbane specialising in the sale and lease of mid – high end properties.

The hero of the branding is the key, combining the ‘B’ and ‘O’ into a stylish, identifiable and modern marque. The serif wordmarque sits alongside, including a subtle nuance of the apostrophe as the lobe of the ‘r’, reinforcing the premium and personal aspect of the business which strikes a point of difference from competitors.

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Wondaree Post Cards

About the postcards We often forget that macadamias are not just the flavoured morsels we find in a pack. To help illustrate this we created a series of illustrations to show the different parts of the macadamias including the racemes, husks, kernel and leaves. 

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Bibelot

About the packaging

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Bibelot

About the packaging

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